Synopsis
Hubbard breakfasts are all about finding the right mix of delicious ingredients to pair up with the main ingredient – the Oat.
So, to launch a new range of Granola, the humble Oat had to go on a search to find the perfect partner to join him in the carton…
1. TVC
2. Social Media - Board + Case Study
3. Print
Credits
Advertising Agency: Sugar&Partners, Auckland, New Zealand
Agency website: http://sugarandpartners.co.nz
Creative Director: Damon O’Leary & Dave Nash
Art Director: Vikki Cheng
Copywriter: Begoña Mas Guerrero
Account Director: Maree Lawrence
Account Executive: Jemma Western
Production: TOYBOX
Director: Andrew Newland
Producer: Nanette Miles
Agency Producer: Nick Barnes
Media : TVC, Print, Social Media
Published: January 2017
Our client believes that using scientific research and development together with naturopathic knowledge, they have created products that help people live their best lives.
In our ideas, we use nature as the primary component to communicate how Red Seal’s products always harness the science of nature.
The Brief
To effectively launch the new range of Pharmacy Strength supplements to a younger demographic.
The Idea
Use Emojis as the visual language to speak to our target audience.
The Brief
To reach awareness during the Autumn season about immunity defence.
The Idea
To borrow cues from TV show “Game of Thrones” we turn our natural ingredients into immunity soldiers.
The Brief
Push the new Green Tea range without doing a full-blown campaign on social media.
The Idea
Show how Red Seal flavours come straight from nature.
The Brief
Promote the Chewable Vitamin C range on Red Seal’s social media channels.
The Idea
By manipulating the shape of the letter C, we show how our Vitamin C products come straight from nature.
The Brief
To launch a clinical, scientific product from Germany in the New Zealand market by showing how natural their products are.
The Idea
Show Kiwis how Floradix harnesses nature into a bottle.
An experimental treatment for anorexia patients developed by Canon and Oliver Pyatt Centers incorporating 3D printing into the process of healing anorexia.
Awards: GOLD ADDY NYC DISTRICT 2015
Art Directors: Frank Garcia & Giulia Magaldi
Copywriter: Begoña Mas
Publications: Ads Of the World, Creativity Online, Just Marketing News, Ads of Brands, Hasta la Creative, AdAge, The Philly Egotist, AdMad, AdRuby, Blog Loving, Coloribus, Hello You Creatives...
"Tangible" is an experimental treatment for anorexia patients, developed by Canon and The Oliver-Pyatt Centers, which incorporates 3D printers in the process of body measurement.
During the 2018 FIFA World Cup, those checking the city on Google Earth will see the biggest LGBT flag in history.
The idea is to increase awareness about LGBT community over Russia, where even using the word "gay" is prohibited.
"Words can be prohibited, but colors can't be shut down."
Art Directors: Giulia Magaldi + Frank Garcia
Copywriter: Begoña Mas
Awards: Finalist New York Festivals 2015
Art Director : Marina Beldi
Copywriter: Begoña Mas
Merit - Published Graphis New Talent 2016
Gold Graphis 2016
Midas - Finalist 2016
Featured in: Coloribus, Advertolog, Adeevee
Art Director : Marina Beldi
Copywriter: Begoña Mas
Merit - Published Graphis New Talent 2016
Featured in: Coloribus, Advertolog, Adeevee
Introducing Parkinson’s Prevention System, a feature that helps Parkinson's detection and helps Iphone users to prevent this disease.
Apple is bringing the new generation of smartphones. They are made not just to make things easier but also to help users to have a better and healthier life.
Iphones catch the movement in a very precise way, and are able to detect any gesture or motion that the user is generating.
By gathering the data of the user's hand vibration and movement, the app notifies the user if he has something irregular on his hand motion.
If the user is in between the regular scale, the app doesn't announce any problem. However, if the user has been generating altered move, the app informs the user of this unusual variation.
On the other side of the app, Apple goes beyond prevention. It also helps Parkinson's sufferers to improve their handicap produced by the disease.
One of the most frustrating things of having Parkinson, is that while reading, the characters are not still.
Apple gives the chance to use a special typography to read even if the vibration is not helping on the understanding of the characters.
That’s why, we’ve created a special typography to be understood by Parkinson’s sufferers.
Play track on Soundcloud using link below
The Brief
Create a strong call to action to attend matches by reminding parents how special and bonding a trip to a provincial match can be in creating passion for the game and everlasting memories for the family.
Going to a live game is more than just watching a rugby game. It signifies family time for Kiwis. It creates memories between the parents and their children.
Someday, tables will turn and the children will become the parents and be in charge of creating memories with their children – by taking them to the Mitre 10 Cup games, just like their parents did.
Drive parents to take their children to live matches, by showing them intimate moments during past NPC game between father and son, mother and daughter across time.
Featured in Best Ads of TV, Coloribus , Advertolog
Listen up!
Digital experience to increase the awareness of drug overdoses.
Art Directors: Roberto Fabre & Iris Garrido
Copywriter: Begoña Mas
Publications
The Philly Egotist, Coloribus, Advertolog
This is a print ad campaign for smokers to quit their addiction.
Guns, weapons and aggressiveness. But effective.
Awareness campaign for Skype during Thanksgiving.
Art Directors: Frank Garcia + Giulia Magaldi
Copywriter: Begoña Mas
Publications: Creativity Online, Ad Age, Advertolog, Coloribus
Skype launches Skype Miles. A program to be close to your beloved ones during Thanksgiving.
Side project to remind people how important is to share little moments.
This campaign is for Mercedes Benz Split View TV, which, depending on the perspective, the viewer will see or the GPS or a show/movie.
So, we created a long copy based in the same "tech", and depending on how are you reading, you can have 3 different stories in the same copy.
From left to center: GPS directions
From center to right: Story
All together: Another story
